About – Kindness Untamed



Kindness Untamed is a queer WOC-owned and operated small business that encourages people to show their pride by embracing their most authentic selves. The store is home to a wide variety of unique merchandise inspired by the LGBTQ+ community. From art prints that feature popular queer characters to colorful and fun Pride-themed accessories, all of Kindness Untamed’s products are created or curated by founder Yinan.

Yinan is an artist, humanitarian, and marketing powerhouse that is equivalent to hiring a digital agency. Yinan brings 12 years of interdisciplinary experience in design, marketing, e-commerce, and public relations. She has developed and managed advertising campaigns for a diverse range of industries that include Fashion to Media. With a solid understanding of production, website design, brand identity, product packaging, and multimedia design, she is highly competent in her diverse range of skills.

As an active humanitarian in her community, Yinan has held co-chair leadership roles at global non-profit organizations that include UN Women and Womankind. Often known as a “master networker”, Yinan increased UN Women’s Young Professionals membership from 4 dedicated members to 30+ within a year. She is also an exceptionally skilled fundraiser, raising over $10,000 for various charities annually through events, brand partnerships, and donations.

Yinan received her Bachelor of Fine Arts degree at Parsons School of Design and holds a UI/ UX design certification from the New York Code & Design Academy.